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Join host Marisa DeSalles as she sits down with Lynn Malzone Ierardi, J.D. for a conversation about the importance of storytelling for nonprofits while fundraising. Lynn is the keynote speaker at the What If Conference and is the author of the book Storytelling: The Secret Sauce to Fundraising Success. She has been in the estate and gift planning field for more than 30 years and has served as Director of Gift Planning for the University of Pennsylvania since 2005. She has worked on multiple campaigns that have raised billions of dollars at Penn. Join the conversation as they cover many topics including the ethics of privacy when sharing donors stories, the importance of listening more and talking less, and even have some fun with shared recipes.To learn more about Lynn visit www.giftplanningadvisor.comRegister for the What If Conference by visiting www.impactfoundry.org
